SOFTWARE DEVELOPMENT (SaaS)Delivering customised TV Streaming apps
for Zattoo
At Zattoo, I led both customer-facing software delivery projects and internal improvement initiatives, working across product, engineering, QA, customer success and commercial teams.
From 2024 to 2025, I managed the implementation of Zattoo’s White-Label TV streaming service, onboarding B2B clients onto the multi-tenant TVaaS platform, enabling network operators and media companies across Europe to offer multilingual Live TV and video-on-demand services under their own brands.
The projects involved bringing together different systems, teams, and requirements to turn a generic product into a fully customised platform. My role was to keep people and processes moving in the same direction, from initial planning and technical groundwork to customisation, testing, and product launch. This page is a look into the process of planning, building and implementing the streaming service.
AT A GLANCE
3+
New tenants onboarded in the DACH region
6+
mo
implementation from planning to launch
100%
on time and within budget
iOS+Android
multi-device launches
ALSO DELIVERED
Full on-demand Rakuten TV integration, new German, Swiss and Italian channels, and expanded revenue streams through free ad-supported TV channels (FAST) and Dynamic Ad Substitution (DAS).
MY ROLE
CLIENT ONBOARDING · STAKEHOLDER MANAGEMENT · CROSS-FUNCTIONAL COORDINATION · OPERATIONAL EXECUTION · WORKSHOP FACILITATION · PROCESS OPTIMISATION
The process
THE START
Planning and analysing requirements
Every customer came with their own infrastructure, branding and ways of working. The first step was to understand their business and technical setup and turn commercial requirements into a shared delivery plan outlining expected features, content, and supported devices. The initial phase focused on aligning timelines, defining scope and uncovering risks early. This established the context that would shape the rest of the project.
PROJECT PLANNING · RISK MANAGEMENT · CLIENT COMMUNICATION · CROSS-FUNCTIONAL ALIGNMENT
THE GROUNDWORK
Connecting systems & service setup
The preparation phase focused on everything that needed to be in place before teams could start building the app. I gathered the technical information for both backend and frontend configuration: customer's product offerings, channel lineups, video-on-demand features, CRM, API, DNS and authentication requirements, and the branding assets needed to customise the platform across different devices and app stores. This allowed us to validate requirements and create a stable foundation for the implementation.
REQUIREMENTS GATHERING · CROSS-FUNCTIONAL & TECHNICAL COORDINATION
THE BUILD
Customising the White-label app
This was the stage where a generic product gradually became a service tailored to each customer's brand and audience: from visual identity and multilingual channel lineups, to Live TV features, video-on-demand catalogues and targeted advertising. While the development teams configured the platform, I turned customer requests into sprint priorities, tracking progress across release cycles and managing risks, issues and changes. Working with engineering and client stakeholders, I coordinated user testing across devices and integrated feedback before moving to the next stage.
SPRINT PLANNING AND PRIORITISATION · PRODUCT BACKLOG MANAGEMENT · PROJECT MONITORING · RISK, ISSUE AND CHANGE MANAGEMENT · TESTING MANAGEMENT
OPERATIONAL READINESS
Preparing end-user support
Launch readiness also involved setting up monitoring and service tools for end-user support and ensure external teams could operate the platform after the handover. Together with the customer and internal stakeholders, I held the Operations Workshop to train customer service teams on how to use Bridge and ticketing systems so that they were ready to manage the platform from day one.
STAKEHOLDER TRAINING · WORKSHOP DELIVERY
DEPLOYMENT
Going Live
Seeing all the pieces come together was the best part. With the technical work complete, the final steps focused on bringing the platform into live operation. I coordinated user acceptance testing, user migration, customer handover and transition to our internal Customer Success team to ensure smooth changeover, service compliance, and continued operational support after launch.
LAUNCH COORDINATION · USER MIGRATION · OPERATIONAL HANDOVER
After months of development and collaboration, seeing the platform live and running on multiple devices was particularly rewarding. I’ve always been curious about what goes on behind the scenes: all the moving parts, tools and creative minds that come together to make a product work. I’m happy I got to be part of the process.
ADDENDUM
Beyond delivery
Each implementation was an opportunity to improve how we worked and turn lessons, data and ideas into better ways of working. I used what we learned to optimise and digitalise processes behind delivery, developing frameworks and management approaches to support future implementations. These covered areas from planning and communication to quality and benefits.
Project Planning
Work Breakdown Structure (WBS) in ClickUp to streamline customer onboarding projects and video-on-demand rollouts
Quality Management
Project retrospective Miro board using Design Thinking techniques to gather customer feedback and lessons learned
Communication Management
Internal Kick-off Framework to align goals, roles and expectations across departments
Benefit Management
CSAT Survey Framework to gather more actionable insights and support business benefits review
THANK YOU
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